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Right Hook is a Sheffield based branding, marketing and web design agency. Over the years they have worked with Boxing Science on different projects. Including, mapping our Customer Journey Mapping and graphic design/poster design.

Recently, they worked with Boxing Science athlete, Callum “The Vanilla Gorilla” Beardow on his brand identity and apparel design.

The logo design had to resemble Callum’s fight name, “The Vanilla Gorilla”. It captures Callum’s aggressive and powerful nature within the sport of boxing. However, Callum is also a skilled fighter, a 7x Yorkshire champion, English belt holder and 2018 ABA silver medalist. By looking at the logo, you can see a mark that makes a statement and displays the skilled, yet aggressive nature of Callum’s fighting style.

Callum’s new logo design

Promoting the brand

Working closely with Callum, Right Hook created a set promotional material to introduce Callum and his new identity.

This included the design of tracksuits for the whole team, including t-shirts, trousers and jackets. Social media posts used to promote Callum’s upcoming fights and videos to show behind the scenes footage of Callum’s dressing room.